Business Marketing is said to be a marketing process in
which organizations or individuals tries to sell their products or services to
other companies, so as to use them as “components in products or services they
offer, or use them to support their operations”. Primarily, Retailing is a
business marketing concept in which several companies use as means to sell
their products. Originally, a retailer is a part of supply chain; it basically “purchase
goods or products in large quantities directly from manufacturers or
wholesalers, then sell in smaller quantities to consumers to make profit. On
the other hand, there are certain products also used by retailers from other
companies in which they use to support their own operations such as cash registers, scanners,
refrigerators, etc. As been mentioned earlier, looking at the general concept
of a retail business, a business marketing is important.
Duane Reade as retail and a chain store, now popularly known
as drug store that offers prescription and over-the-counter drugs, vitamins and
nutritional products, health and beauty care items, cosmetics, greeting cards,
food and convenience items, and photo processing product items for other
companies and many more. Pragmatically, on Duane Reade part as a retailer, it
does not engage in this kind of marketing activity; instead it uses several
components of promotional mix like retail marketing plans, sales promotion ideas,
branding and advertising resources, to target its own customers/consumers.
However, we can also say for the fact that Duane Reade carries several product
items originally owned by other companies, it also involve in business
marketing i.e. to support its own operations and business. The relationship between Duane Reade and other companies in which it carries their products, would be deemed 'Business Marketing'.We might want to
mention one or two products used by Duane Reade as an example of business
marketing i.e. between Duane Reade and other companies such as cash registers, scanners and refrigerators. Having said all these, business marketing can be considered
very essential for the viability and sustainability of any business, especially to support its operations.
